Girl Scouts of Greater Atlanta

  • Marketing Manager

    Job Locations US-GA-Mableton
    Category
    Marketing
    Type
    Full-time Regular (FTR)
    Status
    Exempt
    Salary Range
    $52K-$55K
    # of Openings
    1
    Education
    Bachelor's Degree
    Travel
    10%
  • Job Summary

    The Marketing Manager will be responsible for developing and implementing comprehensive and multi-channel marketing plans for the Girl Scouts of Greater Atlanta’s products and programs.  He/She will increase brand awareness and market penetration for Girl Scouts of Greater Atlanta programs by expanding the reach in existing customer segments and developing new consumer acquisition programs.  He/She will work cross functionally to drive internal and external communications, facilitate promotions and maximize ROI through qualitative and quantitative research, sales and trend analysis and an in-depth understanding of consumer insights.  As a member of the Marketing and Communications Department, the Marketing Manager reports to the Sr. Director of Marketing and Communications and participates in council and department communications planning meetings.  The Marketing Manager must be highly-motivated, hands-on, self-directed, creative, enthusiastic, and possess a positive can-do attitude.  Must enjoy working in a collaborative, high-pressure, fast-paced, and deadline-oriented environment. This position also requires superior project management skills, seasoned decision-making—with the ability to anticipate needs and escalate concerns maturely, deliver exceptional customer service, support a wide-range of projects and activities while consistently producing product of the highest-quality.

    Duties & Responsibilities

    • Develops and manages internal and external marketing campaigns and projects for Girl Scouts of Greater Atlanta Council
    • Coordinate production of print and web materials including direct mail, brochures, posters and premium items by working with graphic or web designers and printers
    • Create social media presence and coordinate email blasts to members and community at large
    • Lead efforts to develop and execute customer lead generation and pipeline growth
    • Stay abreast of the competitive landscape, environmental impacts and consumer behaviors
    • Identifies current and emerging trends and integrate into applicable strategies
    • Monitors progress to goals and objectives through regular status reporting
    • Manages intricate and high-visibility projects and strategic partnerships
    • Develops strong relationships with Girl Scouts network and key partners
    • Leads research projects using surveys, focus groups, polls and other primary and secondary methods to assess communication effectiveness.
    • Works with Marketing Department to create and maintain communications and production calendars and project timelines
    • Executes additional duties as assigned

    Skills & Experience

    • 5 years of successful strategic brand and program marketing and communications experience
    • Bachelors’ Degree in Marketing or related field
    • Experience in project management process from concept through execution
    • Experience in managing toward membership or participant goals
    • Strong research skills
    • Uses marketing and communications best practices to solve difficult problems in imaginative ways
    • Excellent oral and presentation communications skills
    • Strong writing skills, able to quickly create content in multiple styles for print or digital media, including articles, video scripts, interviews, executive memorandums and more
    • Strong organizational, proofreading and editing skills
    • Strong problem solving abilities
    • Advanced computer skills and proficiency in Microsoft Office suite of products—including Outlook, Word, Excel and Power Point, as well as proficient Internet research skills
    • Ability to function with limited supervision
    • Strong attention to detail
    • Experienced in branding, collateral development and video production
    • Must be comfortable dialoguing with executive-level management
    • Excellent time-management skills
    • Should have a good understanding of the creative process and be able to work well with a graphics team
    • Must be comfortable working with youth, volunteers and parents
    • Collaborative work style
    • Unquestionable ethics and integrity
    • Must have a strong portfolio that demonstrates experience
    • 10% travel nationally and within 34 County Service Area
    • Spanish Language Fluency a Plus
    • Must be comfortable working on-call during nights and evenings and working some evenings and weekends
    • Agency and/or non-profit experience a plus
    • Must successfully complete an MVR, credit and criminal background check

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